Notre Histoire - Be Fresh & Bio

Grab a snack, find a seat & let's get this story poppin

2018

August, 2018

"Hi! Are you guys kissing here?"

We started back in August, 2018 at our old company. Just landed, Affef said that... I still don't know why but it was the friendly crush! 3 months later, we already book our Greece vacations for our 1st trip together.

2021

July, 2021

A new chapter in our life

After several years of work in a food laboratory, we decided to leave our job to start a new adventure. A last joke to our colleagues, a last picture in our office, surely the place where we had the most laughs... Now it's up to us to write our own story.

November, 2021

Co-Founder

Project launched ! The first day of the rest of our life. We drink together to celebrate our progress (yes it is just an argument to go to the restaurant ...😂)😂)

December, 2021

First tests

We set up our laboratory to test our first formulations. We optimize, develop until we find the perfect match.

2022

April, 2022

Lab in progress

We look for not transformated raw materials, natural, virgin or raw, organic... After weeks of email exchanges, we select the best suppliers. Let's order for the production !

We also work on the packaging of our future products. We want them to be ecological, practical, but above all with a fresh design.

Décembre 2022

Website launched ! 🥳

Date which will remain a long time engraved in our memories, we spent a lot of time to realize this website ourselves! And until the last moment we will have them small frights. 😅

Date qui va rester longtemps gravée dans nos mémoires, on a passé beaucoup de temps à réaliser ce site internet nous-même ! Et jusqu'au dernier moment on aura eux des petites frayeurs. 😅

To celebrate the opening of the website just before the Christmas holidays, our logo was dressed in its most beautiful cap.🎅

Affef SAHRAOUI

Co-Founder

Affef, curly hair that just wants to be pampered. 😎 Addicted to travel and good food, background in pharmaceutical and food R&D ... You tell me why Be Fresh & Bio? 🤷♀️

A few years ago, I was looking for a natural routine for my mane. With the advice of our elders and a lot of research, I finally understood and tamed my hair (stay connected for a new circus act). My first steps in natural cosmetics! 🌱

Here I am as a young woman and ready to discover the world in a backpack. 14 trips across the continents 🌍, I quickly end up facing the problems of the traveler: having to choose between leaving with my bulky cosmetics or the culinary specialties of the country, but also having too many liquid products... RIP the bottles abandoned at the boarding gates!

At the same time, several years spent in a research laboratory,👩🔬 I become aware that the weird names of the reagents I use in my tests are also in the list of ingredients of the beauty products I apply to myself daily and are the same ones that pollute our planet ... Grrr not cool all that ! Entrepreneurship had been lurking in the back of my mind for years, but it took a meeting, a timing and a common project to make the magic happen. Here we are, Babou and I in this crazy adventure. 🙌

Barbara LAURENT

Co-Founder

Hi ! 🙋🏼‍♀️ Moi c’est Barbara, enfin Babou parce qu’en réalité on m’a toujours appelée comme ça. J’ai grandi à côté de Toulouse (la belle ville rose à l’accent chantant).

For 6 years I worked in biotech, in production and R&D, which made me very "multitask 👩🦰". And that's also where we met with Affef, she quickly became my buddy!

First containment, first click. I wanted to see something else! Perhaps even to change continents in search of adventure. A somewhat hazy period for me but which ended up bearing fruit. One day, while showering, I realized that my bathroom was literally invaded by plastic! 😱 There is panic on board, it is no longer possible. I decide to remove all products with an endless list of ingredients and surrounded by plastic. Months and months of testing followed to find my new green & organic routine. ☘️

With my entourage, we exchanged a lot about this subject and it was great to see that I was not the only one in this greener approach. Then one day, Affef told me "Don't you want to start your own company in this field? We can do it together".

Let's go! 🔥 2021: Are we jumping? Yes, together! 🤝

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